We redesign your online sales funnel for your website and applications in key regions, and implement revenue-building solutions for both mass and premium online services.
Our experience comes from global marketing management for: - Agnitum, Outpost Firewall and Antivirus solutions (acquired by Russian search engine Yandex), both B2C and B2B, - i-Free mobile applications and games - 5nine Software for virtual infrastructure management and protection - PROMT translation and vocabulary software, and more than 15 international IT companies.
We are not limited to the IT and telecom industries. Our marketing and sales development processes are well-suited to companies from other sectors in global markets.
Entering new and highly competitive markets
Starting in 2010, we began supporting the international expansion of more than 30 IT products and services. Now these companies sell to the US, EU, Australia and more than 20 countries from the Asia-Pacific region.
We've conducted business in Russia and the CIS for 1000+ business customers at the positions of:
We can figure out your most lucrative international market and target it with a laser focus.
We provide you with an effective marketing mix
We adapt to the tasks of our customers:
Do you want to sell online? We will help you choose the right platform without hidden fees and with the best support.
Have you translated your website into other languages? We will check if the translation is correct, and will provide the proofreading services with native speakers support if needed.
Have you translated your website into other languages? We provide proofreading services from highly skilled native speakers to make sure your message is loud and clear.
Do you know how to provide technical support to clients in their native language? We will recommend the best services.
Is it worth to going into a highly competitive big markets or is it better to start with fast developing countries?
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Result-driven marketing services
SoftwareLead provides a consistent approach to business development in a digital environment. We regularly generate marketing hypotheses for verification, and choose marketing channels and promotion methods that generate maximum profit. We help businesses that have successfully launched on domestic markets in the international arena, and are beginning to cross national borders.
Search engine optimization (SEO)
Automated process of lead generation from search engines (Google, Yahoo, Bing, etc.) by means of website optimization (technical normalization and content marketing), and external link database development.
Qualified leads for your products and services.
Creation of databases of opinion leaders, prospective brand evangelists and potential loyal customers.
Increase in ROI and budget optimization: decrease of costs for online marketing together with increase of sales.
Advertising in social networks and social media (CPC, CPM and CPA)
Lead generation from context advertising, display ads and social media marketing (SMM):
Landing pages for effective lead capturing from advertising,
All-inclusive analytics and goals setup,
Setup and maintenance of context and display advertising in Google, Yahoo, Bing, Facebook, LinkedIn and Twitter, as well as in Russian-specific Yandex, Mail.ru, OK.ru and VK.com
Price-per-action partner program launch
Valentin "Billy" Butyugin, Managing Partner, Director of APAC, spent 15 years in lead generation for global companies from IT and other industries.
Strategy and promotion tactics in selected markets, including PR and ASO
Audit of current international market promotion,
Selection of target regions and localization profile,
Setup of sales funnel conversion rate goals,
KPI-oriented team management,
Effective online PR (public relations) for IT vendors,
Zero-budget AppStore Search Optimization for mobile apps.
Vitaliy "Vit" Yanko, Managing Partner, Director of EMEA, spent 15 years in international marketing campaign management for projects ranging from social networks (VK.com predecessor) to robotics technology (Robotikum).
3 years under the SoftwareLead brand
Starting in 2015, we have completed more than 65 integrated marketing campaigns and multiple consulting and auditing projects. We are proud to be the marketing solutions provider for such companies as:
All website texts belong to SoftwareLead; rights for the images and videos belong to SoftwareLead customers, respectively. SoftwareLead's Managing Partners: Vitaliy Yanko, Valentin Butyugin, Alexander Kariagin.