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We help digital businesses enter international markets and generate leads
SoftwareLead is a team of experts with deep experience in online and mobile marketing technologies since 2003.
Online lead generation? That's what we do.
SoftwareLead provides companies with all-inclusive business development solutions for online promotion.
SoftwareLead team expertise
Our experience comes from multiple marketing management and sales management projects for international IT companies. By the way, 2 out of 3 founders are members of ISDEF, the Independent Software Vendors Association.

We have successfully conducted more than 140 marketing campaigns and 25 marketing research projects for 65 customers (our consolidated 15 year portfolio consists of more than 400 projects).

70% of our experience relates to online marketing and online sales for international IT companies. We develop online marketing strategies and help with education of marketing personnel.

Learn how we got into the headlines of Forbes, ArsTechnica and with ad blocking software, managed projects for robotics laboratory supplies in the academic market in Europe, and entered the enterprise market segment with an online consultancy service.
We help develop global online sales
We re-design your online sales funnel for your website and applications in key regions. We implement revenue-building solutions for both mass and premium online services.

Our experience comes from global marketing management for:
- Agnitum antivirus solutions (acquired by Yandex), both B2C and B2B,
- i-Free mobile applications and games
- 5nine Software for virtual infrastructure management and protection
- PROMT translation and vocabulary software,
and more than 15 international IT companies.

We are not limited to the IT and telecom industries. Our marketing and sales development processes are well-suited to companies from other sectors in global markets.
Entering the new and highly competitive markets
Starting in 2010, we began supporting the international expansion of more than 30 IT products and services. Now these companies sell to the US, EU, Australia and more than 20 countries from the Asia-Pacific region.

We've conducted the businesses in Russia and the CIS for 1000+ customers:
We can figure out what is your most lucrative international market.

Is it worth to going into a highly competitive big markets or is it better to start with fast developing countries?
We provide you with an effective marketing mix
We adapt to the tasks of our customers:

  • Do you want to sell online? We will help you choose the right platform without hidden fees and with the best support.
  • Have you translated your website to into other languages? We will check if the translation is correct, and will provide the proofreading services with native speakers support if needed.
  • Do you know how to provide technical support to the clients in their native language? We will recommend the best services.
Result-driven marketing services
SoftwareLead provides a consistent approach to business development in a digital environment. We regularly generate marketing hypotheses for verification, and choose marketing channels and promotion methods that generate maximum profit. We help businesses that have successfully launched on domestic markets in the international arena and are beginning to cross country borders.
Search engine optimization (SEO)
  1. Automated process of lead generation from search engines (Google, Yahoo, Bing, etc.) by means of website optimization (technical normalization and content marketing), and external link database development.
  2. Qualified leads to your products and services.
  3. Creation of databases of opinion leaders, prospective brand evangelists and potential loyal customers.
  4. Increase in ROI and budget optimization: decrease of costs for online marketing together with increase of sales.
Alex Kariagin, Managing Partner, Director of Americas, 15 years in SEO services.
Advertising in social networks and social media (CPC and CPA)
Lead generation from context advertising and social mediamarketing:
  1. Landing pages for effective lead capturing from advertising,
  2. All-inclusive analytics and goals setup,
  3. Setup and maintenance of context and display advertising in Google, Yahoo, Bing, Facebook, LinkedIn and Twitter, as well as in Russian-specific Yandex,, and
  4. Price-per-action partner program launch

Valentin "Billy" Butyugin, Managing Partner, Director of APAC, spent 15 years in lead generation for global companies from IT and other industries.
Strategy and promotion tactics in selected markets, including PR and ASO
  1. Audit of current international market promotion,
  2. Selection of target regions and localization profile,
  3. Setup of sales funnel conversion rate goals,
  4. KPI-oriented team management,
  5. Effective online PR (public relations) for IT vendors,
  6. Zero-budget AppStore Search Optimization for mobile apps.
Vit Yanko, Managing Partner, Director of EMEA, spent 15 years in international marketing campaign management for the projects ranging from social networks ( predecessor) to robotics technology (Robotikum).
3 years under the SoftwareLead brand
Starting in 2015, we have completed more than 65 integrated marketing campaigns and multiple consulting and auditing projects. We are proud to be the marketing solutions provider for such companies as:

  1. A global leader in e-learning tools (iSpring),
  2. A databases tools vendor (SQL Accessories),
  3. An advanced robotics vendor (Robotikum),
  4. 3D maps and navigation for ski resorts (SkiAR)
  5. Privacy protection & ad blocking (AdGuard).
What will you get?
360-Degree Sales and Marketing Process Audit
  1. Complete sales funnel audit
  2. Thorough audit of web sites and promotion activities
  3. Context promotion and advertising strategy and implementation
  4. Comparison with your leading competitors
  5. User experience improvement recommendations
Increased ROI of marketing activities
  1. Boost your business in the digital space
  2. Conquer the new sales channels and markets
  3. Optimize your marketing budget
  4. Increase customer retention
  5. Increase your ROI in online marketing
Continue the growth of your online business
  1. Improve your website from a user benefits standpoint
  2. Introduce the modern tools into your workflow (live chat, callback services, webcasts, etc)
  3. Ensure a steady flow of targeted visitors from search engines
  4. Generate leads from social networks and new ad channels
  5. Rapidly grow real opportunities in a specific channel
Russia: office 3, Pavlovskaya st., 18, Moscow
Sales inquiries:
(London daytime)
User Agreement (RU)
Data Privacy Rules (RU)
All website texts belong to SoftwareLead; rights for the images and videos belong to SoftwareLead customers, respectively. SoftwareLead's Managing Partners: Vitaliy Yanko, Valentin Butyugin, Alexander Kariagin.
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