Go Global Launch Assistance + Content for Tech Companies
Global Marketing Consulting for Business on Apps
plus Online Sales & Channel Sales Assistance
plus Online Sales & Channel Sales Assistance
Meet our skilled and experienced team
Four of the five partners led the marketing campaign for the anti-virus firm Agnitum (absorbed by Yandex in 2016). Since 1999, the remarkable IT company from Saint Petersburg had captured global B2C and B2B markets with guerrilla marketing and increased online sales through affiliate channels and rebranding.
Two SoftwareLead partners led marketing for the mobile app development company i-Free. Vitaliy Yanko was Director at Russian office of a cross-border payment system, led global marketing as CMO at iSpring and the startups 5nine (absorbed by Acronis in 2019) and Robotikum.
The COO of SoftwareLead, Natalia Solovyova, led the marketing of the cross-border payment system PayPro Global in the CIS and the email marketing services Unisender, Sendsay, and Dashamail.
Two SoftwareLead partners led marketing for the mobile app development company i-Free. Vitaliy Yanko was Director at Russian office of a cross-border payment system, led global marketing as CMO at iSpring and the startups 5nine (absorbed by Acronis in 2019) and Robotikum.
The COO of SoftwareLead, Natalia Solovyova, led the marketing of the cross-border payment system PayPro Global in the CIS and the email marketing services Unisender, Sendsay, and Dashamail.
Optimize your lead generation funnel with SoftwareLead
Your global marketing department
Since the spring of 2015, we have accomplished:
1) more than 40 audits of IT businesses' global marketing;
2) more than 200 lead generation campaigns for SaaS and mobile apps;
3) more than 30 mobile app promotion campaigns;
4) creating more than 100 complex materials such as success stories, case studies, whitepapers, video tutorials, and expert blog posts;
5) and “wrap-ups" for more than 40 software products to start or restart their global or “from scratch" promotion strategy.
We are professionals with technical and natural science education who practice digital marketing promotion as an essential part of the IT business.
1) more than 40 audits of IT businesses' global marketing;
2) more than 200 lead generation campaigns for SaaS and mobile apps;
3) more than 30 mobile app promotion campaigns;
4) creating more than 100 complex materials such as success stories, case studies, whitepapers, video tutorials, and expert blog posts;
5) and “wrap-ups" for more than 40 software products to start or restart their global or “from scratch" promotion strategy.
We are professionals with technical and natural science education who practice digital marketing promotion as an essential part of the IT business.
Get a consultation on your project
Comprehensive marketing strategy: Product, Content, and Promotion
We help IT businesses by creating and promoting quality content that must be a part of great products.
We have a professional Russian-English translator, copywriter, and Native US English proofreader who ensures translation consistency. We can also train your marketing and support team and share our strategies, knowledge, and tactics while working on your project together.
We definitely know how to reach your audience with content distribution. We specialize in email marketing, building IT products’ reputation, and launching effective PR from scratch.
We have a professional Russian-English translator, copywriter, and Native US English proofreader who ensures translation consistency. We can also train your marketing and support team and share our strategies, knowledge, and tactics while working on your project together.
We definitely know how to reach your audience with content distribution. We specialize in email marketing, building IT products’ reputation, and launching effective PR from scratch.
Develop your content marketing strategy with us
Global PR and Media Coverage from professionals
We have developed a concrete media strategy, and we have obtained media coverage for the world's top tech media (starting from 1 million visits per month). Since 2007, we have tried it out for 12 IT products and R&D companies.
This strategy ensures effective Global PR with no extra cost:
- Creating news hooks that can be interesting outside your niche
- Identifying target media that can use your expertise
- Getting free full publications and columns
- Getting into the most significant tech media inquiries
- Providing a Wikipedia eligibility analysis for your business
- Providing invaluable assistance with SEO, online orders & sales
In 2015, we obtained more media coverage in a month for iSpring than in the entire previous year. Since 2017, we have done 50+ PR seedings for 250+ coverages in Tier 1 media for AdGuard.
This strategy ensures effective Global PR with no extra cost:
- Creating news hooks that can be interesting outside your niche
- Identifying target media that can use your expertise
- Getting free full publications and columns
- Getting into the most significant tech media inquiries
- Providing a Wikipedia eligibility analysis for your business
- Providing invaluable assistance with SEO, online orders & sales
In 2015, we obtained more media coverage in a month for iSpring than in the entire previous year. Since 2017, we have done 50+ PR seedings for 250+ coverages in Tier 1 media for AdGuard.
Let's discuss Global PR for your business
Our customers
Publications we work with
We help to expand your business into new and highly competitive markets
We've led global in-house marketing for:
and 15+ international businesses on IT products.
and 15+ international businesses on IT products.
“Growth Hacking” for mobile apps
Promotion in the App Store and Google Play is becoming even more expensive, so it’s essential to combine different strategies to ensure cheap target installations:
- ASO (SEO for mobile app stores)
- Advertising for mobile app stores
- Graphics optimization to enhance conversion
- Ratings and reviews optimization
Grow your business through Content Marketing
"Seeding" complex content is impossible without constantly generating business content and delivering it through different marketing channels.
- Email marketing is still effective.
- Messenger marketing is catching up with email marketing.
- Video marketing allows capturing new channels.
We describe complex IT products in an accessible way
Marketing and technical writers develop documents and scripts for your products from scratch to help you manage employee workloads:
- Case Studies & Success Stories
- Tutorials (Texts, Web, Video)
- White Papers & Blue Papers
- Turnkey Promo Videos
- Help and FAQ Sections
We do effective PR
Find out about our latest cases (summer 2020): We got 150 media coverages worldwide, including Forbes and Newsweek for robotics products for Russian and European universities, live charts for an enterprise segment in Russia, and top ad-blocking apps!
(And there are cases even for IT outsourcing and mobile games!)
(And there are cases even for IT outsourcing and mobile games!)
Go-to-market strategies and tactics
- Need a plan to promote your B2B product in the US? Or a digital B2C product strategy for the EU? We have done it for 10+ companies with their own marketing departments from 3 to 60 people.
- Have you ordered website and product translation into the required languages? We will check if the translators have deceived you by passing off a Google translation for their own.
Use our industry contacts
- Not sure how to provide technical support to foreign customers in their language or help them with a purchase during the nighttime? We will suggest such services.
- Do you want to sell online? We will help you to choose an e-commerce platform or a payment system without hidden fees and with the best support for a company in your jurisdiction.
Promote your IT product or service? Let’s discuss
We work with SaaS, PaaS, mobile apps and games, developer tools, B2B products for SMB and Enterprise, applications for PC / Mac (B2C / SOHO) and marketplaces.
